How Saas Changes an Isv’s Business a Guide for Isv Leaders
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Pricing and Upgrade Strategies for Software Vendors in the Software-as-a-Service Market
This study examines the competition between an independent software vendor (ISV) who offers a standard fixed-price software product and a cloud software vendor (CSV) who adopts a usage-based linear pricing scheme for its cloud-based software. Using a game theoretic approach, we set up a duopoly model to derive the optimal pricing and product feature choice decisions for both the ISV and the CSV...
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